Buy a Backpack, Give a Backpack

Thanks to the partnership with Chicago-based, Philippine-manufactured company, Equilibrium USG, the students at the Foundation will have another reason to celebrate.

For EVERY backpack purchase with the design from Equilibrium USG, a special edition backpack will be given to an excelling student at Apl’s schools. The winners of the 2014 BUILT design competition are to be announced at the June 8th Rebuild Philippines! Concert. Once the winners are announced, the winning designs will be eligible for purchase by the public — let the giving begin!

On top of the ‘Buy a Backpack, Give a Backpack’  model, all proceeds of the Apl design skyns will go to the Foundation. Check out the submissions thus far from all over the world – Brazil, Philippines, Japan, Russia, Germany, California, New York, and more.

VOTING ENDS JUNE 7 at MIDNIGHT (Central Standard Time). Visit for more info.


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REBUILD! Philippines: A Benefit Concert — JUNE 8


T: 310.432.0020

E: TEDIBENITO@GMAIL.COM, and Taboo of the Black Eyed Peas Headline “REBUILD!” Concert for Typhoon Haiyan Survivors

(Hollywood, CA.) Seven months after a devastating typhoon destroyed portions of Southern Philippines, rebuilding efforts have slowly begun.  To help in the rehabilitation effort, an all-star concert headlined by and Taboo of the Black Eyed Peas is set forSunday, June 8 at The Greek Theatre in Los Angeles.  Spearheaded by the Foundation (ADAF), the charitable organization founded by BEP, the concert will bring together artists from various musical genres as well as from countries from around the world.

Audience members will be treated to numbers by some of today’s hottest artists including the ABDC alumni dance crew Jabbawockeez, rapper Talib Kweli, beat-boxer Dub FX and the Chad Hugo outfit Yardnoise. Rising indie musician Chris Hayzel and YouTube phenom AJ Rafael will punctuate an evening that includes special performances by “The Sing Off” group The Filharmonic, local chorale group the Philippine Chamber Singers, the vocal trio W3TheFuture and up-and-coming pop quartet, the Jazmin Sisters, whose just released single “You” is on hot rotation at KPWR Radio. Three of the most in-demand music spinners -  DJ Mia, DJ Ammo and DJ Poet – along with the most sought-after DJ,Q-Bert, will be lending their talents to get the audience up and dancing.  Comedians Joey Guila and Ron Josol bring their brand of comedy to lighten the spirit.

From England’s “The Voice”, wunderkind Leah McFall, coached by, brings her smooth, pop vocals to the stage in addition to the indie music 60’s-inspired band The Little Ones and the U.S. debut of the Philippines’ number one metal rock band, Slapshock. Sprinkled in the mix are several surprise guests and the announcement of this year’s Binibining Pilipinas-USA Pageant contestants.   The concert will be co-hosted by Emmy award winning news anchor Cher Calvin (KTLA Evening News), actor Mark Dacascos (“Iron Chef America”, “Hawaii Five-O”, “Dancing with the Stars”) and actress Nia Peeples (“Pretty Little Liars”, “Fame”, “North Shore”).

“I just want to do my part to help my fellow countrymen, especially the children, who were impacted by typhoon Haiyan,” explained “And it makes the effort so much better and more meaningful that all of these artists have shown their support of what me and my Foundation are trying to accomplish.”

The concert is sponsored by Philippine based SMART Communications who has launched HELP.PH, a text-to-donate campaign in several countries around the world to continue awareness and raise funds for the rebuild effort. has been appointed the international ambassador of the HELP.PH campaign. Additional support for Haiyan rebuild efforts will come from a special silent auction sponsored by the Asian Real Estate Association of America (A.R.E.A.A.) Foundation at the Greek Theatre patio.

The proceeds of the concert will be dispersed by the ADAF to several projects and NGOs based in the Philippines who are doing direct work to help the survivors of the devastation, in particular, a special PTSD (post-traumatic stress disorder) program targeted at children and teachers in Tacloban and surrounding areas.

Tickets are available at the Greek Theatre Box Office, online at Ticketmaster, at all Ticketmaster outlets or charge-by-phone at (800) 745-3000. All dates, acts and ticket prices are subject to change without notice. A service charge is added to each ticket price. For more information, please visit

The Foundation is committed to promoting and empowering Filipino youth around the world, particularly in the Philippines and the U.S. We partner and collaborate with organizations on creative and innovative approaches in arts and technology. The Foundation’s goal is to provide the tools to individuals who are passionate and driven to make a difference in their lives and in the lives of others. While the Foundation focuses on programs in education, technology and health, it participates in crisis situations that affect the Philippines. Visit for more information.

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Official Press Release – ADAFI – June 8 (1) Supports Macarons for a Cause

Blog Post Macarons for a Cause

By: Adriana Perez H

(Manila, Philippines, July 5, 2013): of The Black Eyed Peas, launched a new partnership between The Foundation (ADAF) and Red Ribbon, in collaboration with Franklin Baker, to build new schools in The Philippines.

“With education, you can be anything. It comes from experience with me having an education that led me to be here, giving back and helping out others.” said Apl at a press conference.

The campaign is called “Macaroons for a Cause”, for every pack of macaroons purchased, which costs P50, P7 goes to ADAF.

“In every classroom, there’s going to be a music program. And we’re going to provide the same equipment that I use in my daily life, in making music”

“I’m proud of my kababayans, and I want to see the youth of the Philippines to compete against the world”, explained

If in 2 years, 2.4 million packs of macaroons are sell, the first classroom will be built in Zamboanga, Philippines, which is reported to be a conflict city, where children grow up around violence and crime.

It is expected that 30 packages will be sell per day, however during the first day of the campaign more than 35 packages were already purchased.

For it is important to get educated to have a better future and quality of life. The Foundation has built 14 classrooms around The Philippines.

Visit any Red Ribbon store to purchase a pack of macaroons only for P50 and you will help the filipino youth to have a better future.